Hello! I’m Courtney Gursky, a seasoned content marketing professional with thirteen years of experience driving content strategy and digital marketing initiatives across a wide range of industries. My expertise spans everything from technology and software to manufacturing and distribution, allowing me to craft tailored strategies that resonate with diverse audiences.
I have a proven track record in content creation and marketing, including developing lead-nurturing workflows, designing high-converting landing pages, managing email marketing campaigns, and creating compelling digital advertising content. I’m also passionate about social media marketing, blogging, and building content strategies that align with business goals and drive measurable results.
I believe agility is essential to success in modern marketing. By embracing continuous learning, I stay ahead of trends and ensure my strategies remain effective and forward-thinking. When I’m not creating content, you’ll likely find me immersed in a good book, adventuring outdoors, or enjoying time with my family.
Skills
- User-focused copywriting
- Marketing strategy
- Email marketing
- Brand research & target audience analysis
- SEO-friendly writing and keyword research
- Creative problem-solving and conceptualization
- Digital advertising
- HubSpot
- Marketing automation
- Social media marketing
- Data analysis
- Messaging
- A/B testing
- Lead generation & nurturing
- Exceptional communication skills
- Attention to detail
- Outstanding English skills (grammar, spelling & punctuation)
- Project management
- WordPress
- Semrush & Ahrefs